ByteDance on Thursday unveiled its first shopper hardware product, a wise gentle lamp with a show, that it says is a part of its schooling know-how portfolio because the Chinese language web large continues to broaden to classes past social video.

The Dali sensible lamp includes a show, digicam and built-in digital assistant. The Dali sensible lamp (in Chinese language), which begins at $119, is geared toward school-going youngsters who can use the machine to complete their homework, ByteDance mentioned (in Chinese language) at a press convention. The digicam will allow dad and mom to tutor their youngsters and examine in remotely through a cell app.

The sensible lamp might show profitable in China the place, like many different markets, a lot of dad and mom wrestle to discover a stability between their work and private lives, and have interaction higher with their youngsters.

Zhou Kang, founding father of Czur, a Chinese language startup making related units, together with sensible lamps that rival these of ByteDance, advised TechCrunch that it’s nonetheless an experimentation part for corporations which can be constructing sensible units geared toward youngsters. “Clients will kind their preferences for software program and content material. It is going to be difficult to drive software program demand via hardware sale. Nonetheless, [ByteDance’s attempt] offers dad and mom extra choices.”

ByteDance mentioned the sensible lamp is a part of the corporate’s push into its schooling class, which it’s now calling Dali Training (Dali is Chinese language for giant pressure). The Chinese language large, which owns viral short-video app TikTok, forayed into the schooling class a number of years in the past.

The corporate in the present day runs a spread of schooling companies, together with GoGoKid, which teaches youngsters English lessons, and Qingbei, which replicates the classroom expertise. All of those merchandise, together with Guagua Lengthy and Open Language, at the moment are a part of the Dali Training umbrella.

Final yr, ByteDance’s TikTok additionally expanded its schooling choices in India, which till New Delhi banned the app within the nation in late June this yr was its greatest market outdoors of China.

The corporate mentioned greater than 10,000 workers are already engaged on its schooling arm. No phrase on whether or not ByteDance plans to launch the Dali sensible lamp outdoors of China.

Rita Liao contributed to this report.

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