Femtech hardware maker Elvie has added a softer, hands-free breast pump that makes use of pure suction to its portfolio two years after launching its debut ‘next-gen’ linked breast pump.

The Elvie Curve is described as “a wearable, silicone breast pump that permits for mild hands-free expression when feeding or pumping from the opposite breast — or to precise full breasts” — suggesting the UK-based startup intends for it to complement the costlier (and digital) Elvie Pump.

The Elvie Curve is priced at RRP £49.99 vs round £250 for the Pump. The Pump can also be barely extra capacious, holding as much as 5 ouncesof milk in comparison with as much as four ouncesfor the Curve. The Curve is equally designed to take a seat discreetly inside a bra.

Because the Curve makes use of pure suction there’s no batteries (nor connectivity) concerned. However Elvie says a valve lets the consumer management the suction energy — for a snug, low effort expertise.

The startup has launched one other new (non-connected) gadget right this moment, known as the Elvie Catch (RRP £29.99). This consists of a set of two slip-proof milk assortment cups to stop leaks, additionally designed to suit neatly inside a bra.

Elvie says the cups can be utilized “throughout feeding, pumping or on the go”.

“Not like many different breast shells and nipple pads, Elvie Catch sits securely in a bra to stop leaks and is reusable, gathering as much as 1 ouncesof breastmilk per cup so nothing goes to waste,” it provides in a press launch.

Final yr the London-based startup raised a $42M Sequence B funding spherical, led by IPGL, which it stated can be used to help the discharge of 4 extra girls’s well being merchandise. (The corporate’s debut product was a linked pelvic ground exerciser, which it continues to promote because the Elvie Coach.)

Commenting on its freshly expanded portfolio in an announcement, CEO and co-founder, Tania Boler, stated: “Elvie Curve and Elvie Catch mark the subsequent steps in Elvie’s mission to modernise breastfeeding and pumping merchandise in order that they match into the lives of actual, modern-day mums.

“We launched the silent, wi-fi and wearable Elvie Pump two years in the past to make pumping a hands-free expertise that empowers mums to pump on their very own phrases. However we all know that the challenges of breastfeeding transcend pumping.

“Breast milk is liquid gold, so these merchandise are designed to take advantage of each final drop – in addition to becoming seamlessly (and discreetly) into the lives of mums, like all Elvie merchandise!”

Each new merchandise are slated as that can be purchased from right this moment within the UK and the US through Elvie’s web site.

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