Hisense U8G 4K ULED HDR TV Evaluation: Carry on the brightness warfare

“The U8G is Hisense’s most spectacular TV but.”

Unimaginable brightness

Glorious black ranges

Vivid, vibrant colours

Good movement

Glorious for gaming

Nice sound

Poor off-angle image

Low-luminance coloration difficulty

As a alternative for the extremely widespread Hisense H9G from 2020, the brand new Hisense U8G 4K ULED HDR TV has so much to dwell as much as. The 2 TVs look very comparable, however it’s what’s inside that counts. The H9G was lauded for being notably vibrant whereas sustaining spectacular black ranges, resulting in high-contrast image high quality.

Will we see some upgrades and improved efficiency with this new mannequin? I hope so, because the U8G prices fairly a bit greater than its predecessor. For instance. the 65-inch H9G I reviewed in August 2020 debuted at $950, whereas the 65-inch U8G reviewed right here prices $1,300.

On this overview, I’ll get into peak brightness measurements, check out how the backlight is behaving, consider black ranges, dig into coloration accuracy and customizations to the image high quality, and see if all of it provides as much as a TV it would be best to purchase.

Video overview

Leap to: What’s ULED | Out of the field | Setup | Connections | Image Settings | Calibration | Processing | Image High quality | Sound | Gaming | Our Take

What’s ULED?

Let’s begin with the ULED moniker as a result of I feel that could possibly be complicated for some people. To be clear, it is a quantum dot TV, so it may simply as simply be referred to as a QLED TV. Hisense simply has its personal branding factor occurring, so this TV is similar to different LED-backlit QLED TVs available on the market.

Out of the field

Riley Younger/Digital Developments

Riley Younger/Digital Developments

The Hisense U8G is successfully packaged and ought to be well-protected for transit. Not an entire lot is to be discovered within the field — you get the TV, two stand legs, screws for the legs, a barely redesigned distant, batteries, and a composite video cable, together with product literature.

Connecting the TV’s legs is a chunk of cake, and I recognize the centralized stand that permits bigger screen-size fashions to suit on a broader number of stands.

The TV options very skinny bezels, save the underside border, which contains a brushed metallic strip. The TV doesn’t have a very skinny profile, so it could not look as smooth on the wall as dearer competing fashions.

Hisense U8G 4K ULED HDR particulars

Whereas we reviewed the 65-inch 65U8G mannequin, our overview additionally applies to the 55-inch mannequin.

Display screen Dimension
Mannequin Quantity




Riley Younger/Digital Developments

The Hisense U8G runs Android TV as its working system reasonably than the newer Google TV. I’ve reached out to Hisense to seek out out if the U8G would possibly get an improve to Google TV sooner or later and can replace this overview after I hear again. I think, nevertheless, that it’s going to persist with Android TV.

As an Android TV, establishing entry to apps entails a number of consumer IDs and passwords — there’s no getting round that. However if you happen to select to log in together with your Google account, you’ll robotically be logged into your YouTube account as effectively.

Talking of Google, the U8G is provided with a microphone within the distant and one other within the TV for calling up the Google Assistant. Watch out to decide on the setting that permits hands-free Google Assistant utilizing the TV’s microphone in line with your preferences. It may be straightforward to miss if you happen to are likely to rush-click by setup choices.


Riley Younger/Digital Developments

The Hisense U8G gives two HDMI 2.1 inputs, positioned in inputs HDMI three and four. You’ll observe every one is labeled to deal with 4K 120hz. It’s additionally value noting that HDMI three can be the eARC port, so if you happen to plan on utilizing eARC to go sound again to a soundbar or A/V receiver, you’ll want to make use of HDMI four in your Xbox Sequence X/S, PlayStation 5, or HDMI 2.1-equipped gaming PC.

It’s additionally essential to dig into the image settings menu, discover HDMI Format, and choose enhanced to be able to unlock superior options like variable refresh fee (VRR), 4K 120hz, and automated gadget detection.

Image settings

The out-of-box image settings I selected (and would advocate to U8G homeowners) have been Theater Day for SDR content material, HDR Theater for HDR10 content material, and Dolby Imaginative and prescient Darkish for Dolby Imaginative and prescient content material. Theater Night time and Dolby Imaginative and prescient Day are good alternate options relying in your viewing setting, however for the needs of my calibration and measurement, these choices made essentially the most sense.

From there, I disabled movement smoothing and made positive the set’s native dimming characteristic was set to excessive. I left most different settings at their default since they have been set appropriately for the image presets I selected.

Calibration and measurements

Riley Younger/Digital Developments

As a part of my calibrations and changes — for which I exploit Calman software program and a SpectraCal C6 colorimeter profiled to an X-Ceremony i1Pro meter — I alter a TV’s two-point white steadiness. This ensures that the TV is utilizing the optimum mix of pink, blue, and inexperienced primaries for higher coloration accuracy.

With the H9G, I bumped into a difficulty the place I wasn’t capable of make separate changes to SDR and HDR white steadiness. Whether or not that was a difficulty particular to that TV or Hisense has made a change, that difficulty is not current. I used to be capable of alter every of them individually for extra correct readings.

As soon as these changes have been made, I measured the TV’s grayscale and peak brightness and ran a variety of coloration assessments.

In SDR, I measured simply over 700 nits peak brightness, which is reasonably intense! Switching to HDR, I acquired simply over 1900 nits after changes —  it was extra like 2,100 earlier than I shifted the white steadiness. That’s fairly unbelievable and places this TV’s brightness for HDR proper up in opposition to the Samsung QN90A, which is a considerably dearer TV.

Vibrant colours look improbable.

These type of brightness numbers are nice, however you additionally need to see strong black ranges. The excellent news is that the U8G’s black ranges are as spectacular because the H9G’s have been, which is to say there may be minimal blooming or halo when the TV is considered straight on-axis. When you step off to the aspect, although, these inky blacks are misplaced and the TV’s backlight tends to point out itself. Blacks go milky, and there’s some coloration shift as effectively.

As for coloration, it’s type of a combined bag. Vibrant colours look improbable. I discovered them to be well-saturated however not oversaturated, very wealthy, with spectacular coloration gamut protection. Low-luminance colours appear to battle, although. Objectively, I may see this within the measurements — the dimmer the colour, the extra the colour missed its goal.

You don’t discover this usually when viewing actual content material, however there have been some occasions when the picture did appear to have some darkish, splotchy areas, which at first gave the impression to be the results of a panel uniformity difficulty, however on nearer inspection really appears to do with the backlight efficiency. Once more, I didn’t see this usually, however it popped up just a few occasions with among the content material I’ve watched. Principally, I noticed the impact when watching a picture slowly fade in — going from darkish to vibrant. This resulted in a color-banding impact that was by no means current in brighter photographs. One thing to remember.

In any other case, I discovered the U8G’s backlight very fast to reply —  the TV has no drawback with tardy dimming or brightening backlight response, which I’ve seen from another TVs this yr. So when one thing goes black, it could actually go black in a short time, and when an object lights up, it lights up instantly.


The extent of element on this TV can be very spectacular. The U8G gives positive element with minimal artifacting, passing most of our stress assessments with ease. Very not often do I see the moire impact or display door impact on this TV. Additionally, this specific pattern has a fairly clear LCD panel, I’m didn’t see any splotchiness and even a lot vignetting within the corners. It seems nice for golf and hockey the place you get a number of inexperienced or white and it could be straightforward to see a unclean display impact.

Movement can be spectacular on the U8G. It’s acquired a wonderful response time and it is usually very vibrant, so you will notice some stutter with slowly panning photographs. This may be ironed out by utilizing a minimal quantity of movement smoothing, however that will carry on cleaning soap opera impact, which cinephiles like myself are likely to dislike. On the entire, although, the U8G supplied surprisingly strong movement efficiency.

I feel my one actual grievance about this TV could be round among the macroblocking I noticed when watching low-bit-depth content material, from extremely compressed movies. I’d just like the TV to scrub that up a bit higher. There have been moments after I was watching YouTube and I may see a number of macroblocking (huge squares of coloration) in darker areas. Happily, although, higher-quality content material doesn’t undergo from that. So your Netflix, Disney+, HBO Max, Blu-ray discs, and PC/console video games will all look stellar.

Image high quality takeaway

Riley Younger/Digital Developments

Setting apart all the goal measurements and evaluation and easily sitting again and watching this TV, I discovered it was exhausting to not be impressed with the U8G — if you happen to’re sitting proper in entrance of it. Seen dead-on, this TV is an actual dazzler. The super-high distinction the U8G gives is paying homage to OLED TVs in some methods, and also you get that distinction irrespective of how a lot gentle is within the room on account of its distinctive full-screen brightness.

HDR photographs on this TV look excellent, and happily, there’s loads of HDR and Dolby Imaginative and prescient content material to get pleasure from today. The TV additionally seems strong for SDR, however I might simply say that if you’re viewing it in a darkish room, you would possibly need to tone down the backlight a bit as a result of the TV can nearly look too vibrant typically.


Surprisingly sufficient, the U8G sounds superb! It’s acquired a decent quantity of bass, dialogue is at all times very clear, and the treble isn’t too harsh, although it does sparkle and gives a great quantity of high-end element. Undoubtedly a bonus!


This TV is extraordinarily well-suited for gaming. It’s acquired a really low-input lag in sport mode, the HDR photographs leap off the display, the shadow element is nice for first-person shooters, and the movement seems strong. The U8G helps VRR and punches proper as much as 120 frames per second due to a 120Hz native panel and HDMI 2.1 inputs. You solely get two HDMI 2.1 ports however, once more, that’s what we’re seeing from nearly each producer besides LG. So on steadiness, this TV excels for avid gamers.

Our take

I feel it’s secure to say that the Hisense U8G is unquestionably an over-achiever. It improves on the H9G in most significant methods. The worth for this tier of TV has gone up a bit, however you get efficiency for the premium you pay. I feel the worth may be very a lot there contemplating the U8G’s efficiency. I’m wanting ahead to doing a little comparisons within the coming months as a result of, proper now, this TV is wanting like it’ll be very exhausting to beat for the worth.

Is there a greater different?

The Hisense U8G is at present in a category all its personal. The closest comparability could be the Vizio P-Sequence Quantum, which is tough to come up with on the time this overview was printed. The TCL 6-Sequence is comparably priced, however that’s an getting older mannequin and has but to get replaced, and it doesn’t get almost as vibrant because the U8G. Given the U8G has efficiency specs that line up effectively in opposition to a extra premium TV just like the Samsung QN90A, it’s inconceivable to not see its unbelievable worth.

How lengthy will it final?

Given the U8G’s assist for Dolby Imaginative and prescient, HDR10, and HDMI 2.1, it ought to final effectively into the longer term.


Hisense gives a one-year elements and labor guarantee for its TVs. You may study extra concerning the Hisense Guarantee program right here.

Do you have to purchase it?

Sure. If you’re in search of an inexpensive TV with superb efficiency, the Hisense U8G has few friends.

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