Apple TV 4K overview: Beautiful, however strictly for Apple followers

“The Apple TV 4K is a boon to Apple energy customers (however anybody else is healthier off with a Roku Extremely).”

Extraordinarily intuitive interface

Siri search/management is vastly improved

Highly effective graphics and processing

Stunning 4K HDR image

Barely dim SDR content material in some circumstances

Not the one method to do AirPlay

Costly in comparison with competitors

Apple debuted the Apple TV 4K in 2017, and regardless of ongoing software program updates that maintain it a streaming pressure to be reckoned with, the hardware has remained the identical, and so has its value.

For the primary yr or so following its launch, Apple might justify the $179 beginning value for the 32GB mannequin (the 64GB mannequin prices $199), in any case, it was one of many few streaming gadgets in the marketplace that supported 4K, Dolby Imaginative and prescient, and Dolby Atmos.

However it’s now 2020 and Apple’s rivals haven’t been standing nonetheless. Roku up to date its flagship $100 Extremely, Amazon launched and continues to replace its $120 Hearth TV Dice, Nvidia up its recreation on the $150 Protect TV, and Google formally entered the remote-based media streamer class with the extremely inexpensive $50 Chromecast with Google TV.

Apple’s little black field nonetheless does just a few issues higher than these different merchandise, however that record is dwindling, making it more and more troublesome to make an argument that you must spend a lot. Let’s take an up to date have a look at the Apple TV 4K and see if it’s nonetheless the king of the streaming system hill.

 Out of the field

Apple wrote the rule e book for the out-of-box expertise, and the Apple TV 4K packaging proves the corporate remains to be the grasp on this regard. From the heavy-gauge cardboard, to the tidy cable administration, to the premium feel and appear of the field and distant, every thing concerning the Apple 4K TV screams “premium,” which, contemplating the $180 price ticket, you must count on.

For that sum, you get a streaming system that appears like loving care and a spotlight was put into its design. Most streamers are product of plastic, certain, however Apple’s is visibly superior. The distant feels nice too – it sits in your hand excellent, and makes you need to swipe that touchpad up prime.

Invoice Roberson/Digital Developments

Invoice Roberson/Digital Developments

Other than the Apple TV 4K, its energy cable, and its distant, you’ll additionally get a lightning cable to cost stated distant and a quick-start information comprising all of three sentences. That’s all you want as a result of setup couldn’t get any easier.


When you personal a comparatively current iOS system (sorry iPad 2 house owners, you might be excluded right here), then you might be already set to expertise the slickest setup course of we’ve seen from a set-top field but. After deciding on language and nation, merely maintain your iPhone or iPad close to the Apple TV 4K, and some clicks later your Wi-Fi data and Apple ID may have been copied over. Immediately, your entire iTunes purchases – music, TV reveals, motion pictures – will likely be out there by means of your new Apple TV 4K.

Bonus if you’re a third- or fourth-generation Apple TV proprietor who shops system settings in iCloud: Your tvOS format will mechanically be synced so your new streamer will look virtually precisely like your outdated one – solely higher.

When you don’t personal an iPhone or iPad, you’ll quickly be taught that you just gained’t be getting the easiest the Apple TV 4K has to supply. As is to be anticipated, the extra invested you might be in Apple’s universe, the extra bonuses and facilities you’ll get pleasure from.

Nonetheless, when you’ve manually related to your Wi-Fi router (or, higher but, join an Ethernet cable for a greater total expertise), you’ll discover there are many treats in retailer. Both means, your Apple TV 4K goes to be arrange very quickly in any respect.

If that is your first Apple TV, or should you don’t retailer your tvOS setting within the cloud, you’ll discover Netflix, Hulu, and most of the different normal suspects aren’t pre-installed, so that you’ll have to go fetch them. Apple does make issues somewhat simpler for Pay TV subscribers by gathering supplier data, then mechanically downloading the streaming apps customers can benefit from with their paid TV subscription.

You’ll additionally have to log into all of your apps, which is probably the most tedious course of concerned with establishing any streaming field or sensible TV. Apple makes it simpler by mechanically providing textual content entry through iOS on iPhone or iPad to key in usernames and passwords,  or through the use of Siri to talk the letters and numbers aloud and have them transcribed. Each strategies are infinitely much less trouble than looking and pecking your means by means of a digital keyboard, although that possibility is offered, too.

Person expertise

Apple has at all times put an emphasis on consumer expertise (identified within the tech sphere as “UX,” as a result of acronyms), which has resulted in catchphrases like “it simply works,” together with merchandise that earn a popularity as being simple for everybody to make use of. The Apple TV 4K is wealthy in UX, and the conveniences and considerate options run deep. There’s additionally a wealth of apps for Apple’s set-top system. We are able to’t talk about all of them right here, however we’ll contact on these we really feel are probably the most notable.


Most people are acquainted with Apple’s digital assistant already, however Siri within the Apple TV 4K is particularly useful.

Distant ideas and key options offered to Digital Developments by Apple:

Ask Siri “What ought to I watch tonight?” and a menu of recommended movies and reveals will seem on the decrease third of the display screen, with all suggestions handpicked every day by editors to showcase what’s buzzworthy.
Double-tap the Residence button on the distant and also you’ll see the apps you’ve used most just lately, permitting you to seamlessly change between apps with out having to go all the best way again to the Residence display screen.
Transfer your most-used apps to the highest row of the Residence display screen for quicker entry. For instance, add Netflix to your combine, and when the icon is chosen, shortcuts to Netflix titles seem above. Simply click on a title to start out watching.
Simply arrange apps on the Apple TV with folders.
When you spotlight a title in Up Subsequent, press and maintain, and also you’ll get fast shortcuts like marking an episode as watched.
You possibly can add any iTunes film to your Up Subsequent queue utilizing Siri simply by saying “Add this to Up Subsequent” on the film web page.
Press the Play button on any title in Watch Now to start out enjoying immediately.
Ask Siri to “Play TVShowX” out of your Up Subsequent record to proceed binge watching.

Considered one of Siri’s most useful purposes is discovering stuff you need to watch — extra particularly, discovering 4K and HDR content material you may watch.

Siri’s search outcomes aren’t as unique as they as soon as have been. Apple might have restricted search outcomes to iTunes choices, however the Apple TV 4K now reveals if the TV present or film you need to watch is offered outdoors of iTunes. Seek for Orange is the New Black, and also you’ll have the choice to purchase or lease by means of iTunes, or watch it at no cost on Netflix (offered you will have a Netflix subscription, after all.) You’ll get comparable returns from a seek for The Handmaid’s Story, which you’ll watch by means of iTunes, however is offered free with a Hulu subscription.

What’s extra, a slender seek for a selected film title or a extra focused seek for motion pictures starring sure actors returns a protracted record of outcomes from quite a few streaming sources. We tried looking for “motion pictures starring Charlize Theron,” and there have been actually many we might solely get by means of iTunes, however there have been a number of out there from different streaming providers to which we’re subscribed. We even looked for “4K motion pictures on Netflix” and have been delighted when the Apple TV 4K confirmed us a protracted record of titles we might begin watching in 4K.

Different search methods embody asking to see motion pictures in 4K HDR from a number of sources, then refining the search by saying, “present me solely the science fiction motion pictures.”

When you miss a bit of dialogue, ask Siri, “what did they are saying?” and he or she’ll again the video up 15 seconds and activate subtitles for that interval. You may as well ask Siri to skip forward or ahead for a selected period of time as an alternative of utilizing the reverse or fast-forward buttons.

Structure: TV app or icon grid

The Apple TV 4K’s format is intuitive, notably for earlier Apple TV customers, with a giant and daring grid of colourful icons for every app. However since tvOS 13, Apple TV customers have an alternative choice, which is to make use of the Apple TV app as their chosen residence display screen expertise.

The TV app acts as a one-stop-shop for your entire streaming wants, with an interface that mimics what you’d see on Netflix, or Amazon Prime Video. The distinction is that the TV app pulls in content material from the entire hottest providers, not only one, and makes suggestions primarily based in your watching patterns and your subscriptions.

Supported providers embody Apple TV+, Disney+, Hulu, HBO Max, Peacock, and Pluto TV. With some providers, like Netflix, the TV app will present you really helpful reveals, however to truly watch them, you’ll be pushed to the Netflix app, as an alternative of watching throughout the TV app.

It might monitor which motion pictures or episodes you’ve watched, and this lets it present “maintain watching” and “watch subsequent” lists.

When you’re a Spectrum or AT&T cable buyer, you may watch your subscribed channels throughout the TV app as an alternative of needing to modify inputs in your TV.

With devoted sections for sports activities and youngsters, plus the flexibility to entry the entire similar content material whereas on-the-go utilizing the Apple TV app for iPhone, iPad, or the Mac, it’s a really strong expertise.

Gaming, health, and extra


You’ve bought at hand it to Apple: Although the Apple TV 4K is quickly approaching its fourth birthday, it retains getting new options.

In 2019, Apple added Apple Arcade, a subscription service geared toward informal avid gamers. To assist with the expertise, it expanded help for gaming controllers from the very restrictive record of made-for-iOS gadgets, to incorporate each the Sony PlayStation four and Microsoft Xbox, controllers. Sadly, builders and avid gamers alike haven’t precisely made Apple Arcade a runaway success.

Extra just lately, Apple introduced its Health+ subscription service, a digital set of exercises guided by professionally hosted movies (through the Apple TV, naturally) and tied to the sensors constructed into the Apple Watch. We are able to’t say but how good Health+ is (it launches later this yr) however right here’s the way it compares to Peloton on paper.

The most recent model of the Apple TV software program, tvOS 14, brings with it some cool extras like picture-in-picture, the flexibility to observe HomeKit-compatible safety cameras out of your TV, and help for audio-sharing once you pair two Apple or Beats wi-fi headphones to the Apple TV 4K.

The information

The Apple TV 4K makes it clear whether or not 4K with HDR is offered for the content material you’re watching, which is greater than might be stated for a few of its competitors. Scores for TV reveals and flicks are additionally plentiful, sourced from a number of retailers like Rotten Tomatoes. You may as well be taught extra concerning the forged and crew of your favourite flicks and TV reveals by clicking on actors’ profile image. That is like Amazon’s X-Ray characteristic, however extra fantastically applied.

The pace

The Apple TV 4K is quick, because of the A10X Fusion processor underneath the hood. In case your web connection can sustain, load instances are lightning-quick, information screens seem immediately when clicked on, and even scrolling by means of lengthy ribbons of titles is remarkably easy and speedy.

The image high quality

In HDR modes, the image high quality on the Apple TV 4K is excellent. the 4K content material in Dolby Imaginative and prescient and HDR10 appears to be like lovely, particularly from motion pictures on iTunes. Most SDR (Commonplace Dynamic Vary) content material additionally appears to be like excellent.

Professional tip: Apple TV 4K used to transform 24 frame-per-second movies to 60 frames per second earlier than delivering it to the TV, and there was no method to disable it. Now, there’s an choice to “match content material” for each audio and video within the settings, which we advocate you utilize.

Dolby Atmos

A significant addition to Apple TV 4K that got here in 2018 with tvOS 12 was help for Dolby Atmos, the main residence encompass sound format. Although not absolutely appropriate with all apps (Plex, as an illustration, can deal with Dolby Atmos however provided that the supply is Dolby Digital Plus, not Dolby TrueHD), this was a giant win for residence theater house owners with Dolby Atmos sound techniques. Right here’s how you can know should you’re truly getting Dolby Atmos in your Apple TV 4K.

When you subscribe to Tidal’s HiFi tier, you should use the Tidal app to take heed to Dolby Atmos Music tracks when you’ve got a appropriate residence theater system or soundbar.

Dwindling advantages

There was a time when proudly owning an Apple TV was the one means to make use of AirPlay to do display screen mirroring or content material casting from an iOS system to your TV. It was additionally the one method to entry iTunes motion pictures and TV reveals. However instances have modified, and these once-exclusive options are beginning to present up embedded into the most recent technology of sensible TVs and third-party streaming gadgets.

The iTunes Motion pictures and TV app, and Apple Music app at the moment are out there on 2018 and newer Samsung sensible TVs.

AirPlay 2 has been added to the most recent sensible TVs from Samsung, LG, Vizio, and Sony. It’s additionally coming to 4K-capable Roku within the coming months. Together with AirPlay 2, most of those gadgets may even be getting Apple’s sensible residence platform, HomeKit, which can allow them to be managed by Siri.

The Apple TV app, arguably the nerve middle for the Apple TV 4K’s total consumer expertise can also be displaying up on these similar gadgets in addition to Amazon’s Hearth TV platform. The TV app isn’t everything of the Apple TV expertise, but it surely’s a big chunk.

When you think about simply how a lot functionality is packed into cheaper streaming gadgets just like the Chromecast with Google TV, Hearth TV Stick 4K, or Roku Extremely, the query actually turns into, how a lot worth do you placed on the Apple TV 4K’s unique options like Apple Arcade or Apple Health+.


The Apple TV 4K guarantee offered by Apple protects in opposition to product defects for one yr from buy. Apple additionally gives an prolonged AppleCare Safety Plan guarantee.

Our Take

The Apple TV 4K is a zippy, slick system with Apple’s distinctive design stamp throughout it. These deeply embedded within the Apple universe will likely be tickled with the best way the streaming set-top field integrates with different Apple gadgets, in addition to with Siri integration that gives handy search and voice controls.

Is there a greater different?

For Apple energy customers, the Apple 4K TV is an ideal match. However for anybody else, gadgets like Roku’s Streaming Stick+, Roku Extremely,  Amazon’s Hearth TV Stick 4K, or Chromecast with Google TV supply much more worth for the cash, with gobs of their very own helpful options not discovered within the Apple TV 4K.

How lengthy will it final?

With the A10X Fusion processor inside, the Apple TV 4K nonetheless has loads of untapped potential. And even when Apple pronounces new hardware this yr, you may guess the corporate will proceed to help the present technology for a few years to come back.

Do you have to purchase it?

Do purchase the Apple TV 4K if you’re closely invested within the Apple universe and/or have a big library of flicks, TV reveals, and music from the iTunes retailer — and you don’t have any intention of shopping for a brand new sensible TV any time quickly. Don’t purchase the Apple TV 4K should you’re simply trying to get 4K HDR content material by means of an easy-to-use system priced properly underneath $100.

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