IKEA prospects quickly will be capable to promote their flat-pack furnishings again to the corporate, after the retail big introduced a brand new buy-back scheme that can see it buy previous and undesirable IKEA gadgets and resell them to buyers at discounted charges.
The Swedish furnishings big stated it’ll launch the sustainability initiative on Black Friday — the low cost day promoted yearly by retail firms in late November — in a bid to assist prospects “take a stand in opposition to extreme consumption.” The marketing campaign is slated to run in 27 international locations by way of Dec. three, in response to an IKEA press launch in regards to the intiative.
Clients that promote dressers, chairs, cupboards or bookshelves again to IKEA will obtain a voucher that may be redeemed in opposition to contemporary gadgets.
Effectively-used gadgets with a number of scratches will probably be eligible for a voucher price 30 p.c of their unique worth, whereas unblemished gadgets might be swapped for 50 p.c of their unique worth, Ikea stated.
The low cost card is not going to have an expiry date, in a bid to encourage prospects to purchase gadgets solely when mandatory, in response to the corporate.
“With the launch of ‘purchase again’ we’re giving a second life to many extra IKEA merchandise and creating less difficult and reasonably priced options to assist folks dwell extra sustainably,” stated Peter Jelkeby, nation retail supervisor and chief sustainability officer at IKEA UK and Eire. “It’s an thrilling step ahead in our journey in direction of changing into a completely round and local weather optimistic enterprise by 2030.”
A spread of merchandise are anticipated to be included within the scheme, together with chairs and stools with out upholstery, chests of drawers, small tables, bookcases and shelf models, and show storage and cupboards, the corporate stated. The gadgets finally will probably be stocked in devoted second-hand sections of IKEA shops, with something unable to be resold recycled, it added.
Hege Saebjornsen, nation sustainability supervisor at IKEA UK and Eire, emphasised the agency had a accountability to make its enterprise mannequin extra round and encourage a shift in consumption habits.
“The IKEA imaginative and prescient has at all times been to create a greater on a regular basis life for the many individuals, which proper now means making sustainable residing straightforward and reasonably priced for everybody,” she stated. “Being round is an effective enterprise alternative in addition to a accountability, and the local weather disaster requires us all to radically rethink our consumption habits.”
IKEA’s new initiative is the most recent of quite a lot of strikes from retailers to attraction to an more and more sustainability-focused clientele. In late August, luxurious division retailer Selfridges introduced that it was launching a raft of restore, resale and rental initiatives as a part of plans to “change the way in which folks store.”