Gaming-accessory producer Logitech and design firm Herman Miller have efficiently carried out the darkish ritual. Collectively, the businesses ventured into the unknown, squeezed blood from a mechanical keyboard, and returned unhurt. Solely, one thing got here with them. One thing unnatural. And this morning, that one thing opened its maw and sang this dreaded incantation: “high-performance furnishings options for avid gamers.”

That’s proper — Herman Miller is teaming up with Logitech G to design gamer chairs. Logitech G is understood for its glorious gaming units. Herman Miller, in the meantime, makes a few of the hottest workplace chairs on this planet. The businesses are combining their expertise for a lineup of merchandise. The Logitech G and Herman Miller gaming furnishings will start rolling out this spring.

“At Herman Miller, we’ve a wealthy historical past of designing options to help folks wherever they reside and work,” Herman Miller chief advertising and marketing officer Tim Straker mentioned. “We’re excited to mix our ergonomic, research-driven strategy with Logitech G’s excellence in know-how and innovation.Collectively, we’ll develop high-quality options that present avid gamers and esports athletes with the utmost help and luxury.”

Logitech G has confirmed it is aware of the best way to construct units for avid gamers, and it needs to unlock that data for Herman Miller’s gaming-furniture designers.

“Logitech G is dedicated to creating the most effective gear for avid gamers,” Logitech G chief advertising and marketing officer Peter Kingsley mentioned. “We make that attainable via a novel collaboration course of between our design and engineering groups, companions, and our prospects to translate wants and capabilities into merchandise that avid gamers love. Herman Miller was the plain selection for us to associate with given their greater than 100 years of experience. Collectively we’ll ship wonderful merchandise with superior ergonomics, consolation, and efficiency that avid gamers deserve.”

Why Logitech and Herman Miller’s gaming furnishings isn’t so absurd

Gaming chairs are usually not new. In case you’ve watched creators on Twitch or YouTube, you’ve probably seen just a few. Most go for the sporty look of firms like DXRacer, which some may say appear like “crocs on your ass.”

However these merchandise have a market as a result of avid gamers spend some huge cash on their interest. “Gaming RAM” and “gaming mice” exist as a result of individuals are prepared to pay a premium. And this form of advertising and marketing segmentation is each foolish and helpful. Placing “gaming” in entrance of every part is certainly a advertising and marketing trick, but it surely additionally typically results in higher merchandise.

Gaming followers are demanding and particular about what they need. And since they spend extra, firms are extra prepared to construct merchandise that reside as much as these wishes.

Herman Miller already sells chairs for tons of of dollars every. And it may well open that enterprise as much as a wholly new viewers if it’s prepared to supply one thing that really is smart for avid gamers.

With Logitech’s assist, Herman Miller may do precisely that.

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