We have now determined to craft this temporary manifesto to problem the established order, speed up innovation, clear up depraved water issues and obtain United Nations Sustainable Growth Objective (SDG) 6, “Guarantee availability and sustainable administration of water and sanitation for all.”

The pandemic has strengthened our resolve to do higher.

Our observations and perspective for 2020 up to now are:

The pandemic has been an accelerator of developments, such because the digital transformation of the water sector, consideration on lack of entry to secure consuming water, sanitation and hygiene, and the appalling underinvestment in water infrastructure within the U.S. and globally.
The latest curiosity and dedication to water pledges has diverted scarce sources and funds from actions corresponding to watershed conservation and safety, reuse, expertise innovation and adoption, public coverage innovation, and many others.
The company sector has too slim of a view of the alternatives to resolve depraved water challenges.
We not may be silent on the tradeoff between pledges versus actions. The idea that extra of the identical is unacceptable.

We additionally imagine that scale of funding in fixing depraved water issues is grossly insufficient, whether or not on the watershed stage, provide chain, operations or engagement on public coverage and with civil society.

The statistics on water shortage, poor high quality, inequity and lack of entry to secure consuming water, sanitation and hygiene stay appalling and unacceptable.

We held these beliefs earlier than the pandemic, which have solely accelerated this 12 months and prompted us to share our view. Most necessary, the statistics on water shortage, poor high quality, inequity and lack of entry to secure consuming water, sanitation and hygiene stay appalling and unacceptable. For instance:

About four billion individuals, representing almost two-thirds of the world inhabitants, expertise extreme water shortage throughout no less than one month of the 12 months (Mekonnen and Hoekstra, 2016).
700 million individuals worldwide may very well be displaced by intense water shortage by 2030 (International Water Institute, 2013).
Globally, it’s doubtless that over 80 % of wastewater is launched to the setting with out ample remedy (UNESCO, 2017).
The World Sources Institute has revised its predictions of the water supply-demand deficit to 56 % by 2030.

Our intention is to not offend or not acknowledge the work completed thus far by these devoted to fixing water.

As an alternative, it’s to push all of us in the direction of doing higher collectively, no more of the identical. All of us means the personal sector, governments and civil society (group teams, NGOs, labor unions, indigenous teams, charitable organizations, faith-based organizations, skilled associations and foundations).

None of us is doing the job required quick sufficient. We understand that is laborious, complicated work and that your efforts are necessary.

We do imagine the solutions exist however not the fortitude to tackle huge water dangers and make the mandatory investments.

So, take into account the questions under and let’s do extra, make investments extra and scale environment friendly and efficient options. Much less speak, extra motion.

For companies:

Is sustainability and water stewardship built-in into your online business or is it a fringe exercise from a sustainability, company social duty or water staff? Does it help your online business technique? If the reply is not any, your efforts will likely be underfunded and understaffed as a result of they, at finest, create partial enterprise worth.
What number of “non-sustainability” colleagues from different areas of your online business participated in sustainability or water-related conferences/webinars over the past 5 years? If not many, see the query above.
Do you’ve got a water replenishment/steadiness/neutrality/optimistic aim?
If sure, why, and do you imagine these targets truly clear up water issues at scale and pace to have an effect? Did you commit to those targets as a result of your rivals have completed so, for communications, or to drive the wanted enhancements on the native stage?
Is your aim designed to enhance entry to water and sanitation for everybody at a really native stage? Requested one other manner, in 5 or 10 years while you declare success, will you’ve got actually improved water safety in that basin?
Are you able to extra successfully use your sources to enhance water insurance policies or leverage sources by working collaboratively with others?

Water just isn’t carbon, it isn’t fungible and consequently, reaching water-neutral or water-positive targets may be misaligned with watershed impacts. We imagine these sorts of targets are complicated and may result in chasing numbers that won’t yield the specified enterprise, environmental and group advantages. See WWF for necessary issues earlier than creating and issuing them.

For all:

Are the pledges, memberships and thoroughly worded water stewardship statements and targets on path to supply the mandatory long-term outcomes? Do we actually want extra private-sector pledges? How about fewer pledges, extra actions?
Within the final 5 years, from all of the water conferences you attended, what number of concepts did you’re taking again and implement? Why not take these journey dollars you’re saving in 2020 and what you’ll save sooner or later since you discovered new methods to work and spend money on actions with others on the basin stage? We imagine in studying by doing.
When did you final speak with a authorities company in control of water or wastewater about enhancing insurance policies (allocations, value of water, enforcement of water high quality requirements, improvement, tax dollars for inexperienced and gray infrastructure, and many others.)? We imagine enhancing water-related insurance policies is the final word prize, and we have to begin taking motion, now.
How a lot time do you spend on positioning your group as a water stewardship chief? Too typically, we sustainability professionals at NGOs, companies and commerce organizations get slowed down with labor-intensive advertising and marketing and communication efforts as an alternative of specializing in execution. Let your actions converse for themselves.

The underside line: Much less speak, extra motion and funding.

Let’s recommit and focus so we are able to clear up water in our lifetime. It’s potential.

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